THE STORY BEHIND THE BRAND

C.O.I.N.$ APPAREL was established in 2023, in Buffalo, NY. The Creative mind behind the brand, Kris Martin was born and raised on the city's Eastside. An Area that's infested with drugs and high crime rates and overpopulated by disadvantaged minorities from broken homes.

 As a young teen, Kris became a product of his environment engaging in all sorts of criminal activities as a way to rise above the high poverty rate in his community. Eventually, Kris would find his self in trouble with the law countless times, which would ultimately land him in prison.

 After three prison terms totaling to 12 1/2 yrs. Kris was released from the New York State Department of Corrections in 2019, with a different mind state. He was determined to break the chains that he let his environment place him in. This time instead of resorting back to the life of crime, he decided to get his first real job.

After working for a number of companies and failing at previous business ventures he established over the years, Kris decided to start a Clothing brand with the money he had saved up, a brand that was reflective of his life and many others who had come from the same struggle all across the world.

C.O.I.N.$ is a slang term for money and it's also an acronym for courtesy of illegal notes subsequently, meaning after faced with extreme adversity and harsh living conditions, some people had to do things unconventionally as a means of survival.

Even though Kris now lives a law-abiding life and focuses on raising his 2 daughters and becoming a rare success story, he's not ashamed of his past or the road he took to get where he stands today.

C.O.I.N.$ Apparel does not promote and/or endorse illegal activities.